Project 10,000 Kids Ticket Fund Drive
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Project 10,000 is a program which enables thousands of youth who participate in the Gateway Classic Sports Foundation's many events which include the Gateway Classic Parade have the opportunity to attend the American Family Insurance Gateway Football Classic game held on the last Saturday of September each year.

The St. Louis Gateway Classic Sports Foundation endeavors to send these youth, and thousands more from the community, to its annual historic event featuring two historically Black colleges and the finest in musical showmanship. Project 10,000 is a ticket drive which has grown each year. The goal is that 10,000 youth will be sent to the game through the efforts of the community.